Gulf Coast’s Variety Station

Lite Mix 99.9 is the Gulf Coast’s leading Adult Contemporary (AC) radio station. Year after year, AC has remained one of the country’s most stable and popular formats. And it’s targeted squarely at adult women — where most buying decisions are made. We are an innovative station. During the holidays, Lite Mix 99.9 was among the first stations to play Christmas songs 24/7 during the holidays.

  • Call Letters: WMXC
  • Format: ACMAINSTREAM
  • Dial Position : 99.9 FM
  • Brand: Mix 99.9
  • Target Listener: Females 25-54

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